Community Management : reinforce the effectiveness of your communities

By 12 June 2019August 18th, 2020No Comments

In this article from his blog, Anthony Poncier, draws lessons from a Community Round Table study on internal and external communities:

  • Lesson 1: The main reasons for the success of a community: a defined strategy, an allocated budget, at least one dedicated community manager.
  • Lesson 2: The implementation of guides is a real plus to support your communities (objectives, good practices, governance…).
  • Lesson 3: The more you are able to define the added value of your community, the more effective it is.
  • Lesson 4: Regularly soliciting the expertise of members and sharing the activity with the most engaged members allows the community to progress more quickly.
  • Lesson 5: Even if the community manager follows the life of his community closely, developing a system of evaluation by members is a real plus.

This makes it clear that it is crucial to implement these principles as soon as possible as part of a coherent whole. And, for the community to be effective in the long term, it is essential to make the benefits tangible for the community itself and the global organization, to monitor developments in practices and to choose an evolving platform.